Strategy and the Management of Change Essay Example | Topics and Well Written Essays - 2000 words

Technique and the Management of Change - Essay Example The organization is an entirely claimed auxiliary of the Lewis Trust Group Ltd. The differentiated Lewis Trust Group works in the retail, recreation, property and money related administrations industry (River Island, 2011). Stream Island has been available in the design retailing industry since the most recent six decades. The organization is perceived for its exquisite and sensibly evaluated design notwithstanding the selective contacts the organization provides for its style assortment, making them champion from the other style retailers of the High Street (River Island, 2011). The organization was set up in the year 1948 as a little store in London managing fleece and women garments. As the business extended, the organization began to concentrate just on women dress and came to be known as ‘Lewis Separates’. Continuously 1968, the organization had around 70 stores in the UK. During a similar time, Lewis Separates opened up not many new idea stores with imaginative pla ns and configurations that were known as ‘Chelsea Girl’. Chelsea Girl was the principal style boutique chain in the UK. In the year 1983, the organization concocted men’s wear under the name ‘Concept Man’. By and by, because of further movement, in 1988 the organization advanced into subject store offering footwear, makeup, embellishments, and men’s just as women’s apparel and came to be known as ‘River Island’ (Competition Commission, 2004; Lea-Greenwood, 1993). The Environmental Analysis This area of the examination would concentrate on the ecological investigation which would involve an appraisal of the Political, Economic, Social, Technological, Environmental and Legal air influencing the United Kingdom where River Island is headquartered (Havergal and Edmonstone, 1999; Learn Marketing, n.d.). The United Kingdom offers a moderately steady local world of politics to River Island. Notwithstanding, created countries like t he UK can't battle with the creating nations as far as ease fabricating offices and modest work. The guidelines of the European Union effect the clothing business of the UK as far as least compensations, fixed working hours and imports from over the EU limit (Key Note, 2001). The monetary condition of the UK would imperatively affect attire stores like River Island. The ascent in the costs of land especially in the prime destinations of the area may decelerate the store expansion action of River Island or might bring about diminishing in the floor space of the new stores. The growth in the oil costs would likewise build costs through the flexibly chain of the organization. The potential financial downturn in the district had lead to the decrease in discretionary cashflow of general society on attire and design items, causing a feasible decrease in the imminent market (Key Note, 2001). The significant social pattern common nowadays is a move towards extravagant way of life and smart apparel especially among the urban grown-ups. The expanded tendency of people in general toward design pieces of clothing and frill have upgraded the need for item expansion among the attire stores and River Island is no exemption. The fast mechanical headway and the surpassing